Good business signage is the most efficient and cost-effective form of advertising to get your business noticed and to attract customers.
A recent survey by the Economic Center of the University of Cincinnati indicated that “Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs”, which turns signage into a business’ most basic form of advertisement. (Source: The Sign Foundation)
Your custom sign is your brand and identity to your customers and initially sets you apart from your competition. They’re around the clock advertising, e visible 24 hours a day, 7 days a week, 365 days a year. This alone, makes them a worthy, cost effective investment that will continually work for you with no additional effort required.
For businesses with a limited marketing budget, signs can be a cost-effective form of advertising. According to the SBA website, the cost-per- thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, television and print.